Milk was apparently not a bad choice for Texan three-piece rock outfit, Purple. (Though, it may have been a bad choice for a blog lead. Alas.)

The band’s new single “Leche Loco” is the first release from their upcoming debut album (409) which hits stores November 10.

“Leche” shows off the group’s Power Party attitude. It’s dirty Pop Rock strutting a punk spirit; messy and gritty, yet still insanely, gleefully catchy. Catchiness aside, the track’s accessibility doesn’t diminish that these three are rough around the edges. Their energy is off the charts and uber welcomed.

LET’S PLAY IT ON REPEAT ‘TIL OUR EARS RING. Cuz I’d totally play milk baseball with these guys.

Purple is on Facebook and Twitter. They’re signed to Play It Again Sam. They’re rad.